SERVICES
How I help
Three ways I help growing businesses get more from their marketing.
Spend smarter
Get more from the budget you already have.
Get more from your agencies
I review what you pay your agencies, what you get back, and whether their goals match yours. Then I fix it.
Check contracts and fees for waste and hidden costs
Pay agencies for results, not just for hours or spend
Run agency pitches and pick the right partners
Hold agencies to account, month after month
Show marketing in money terms
I turn marketing reports into numbers your CFO and board care about: profit, payback and customer value.
One simple board report on what marketing returns
The true cost of winning a customer, and how fast you earn it back
Budget plans based on your real data, not ad platform promises
Marketing, finance, sales and product working from the same numbers
Find out what’s really working
Ad platforms take credit for sales that would have happened anyway. I find out which spend actually brings in new revenue.
Simple tests that show what really brings in new sales
Simple modelling that shows what each channel really adds
Match ad platform numbers against your own sales data
Move budget to what works
Grow faster
Turn more visitors into customers, and build a team that keeps growing.
Turn more visitors into customers
Most businesses pay to bring people to their site or app, then lose them. I find where they drop off and fix it through testing.
Find the biggest leaks in your booking or checkout journey
Improve pricing display, offers, product pages and checkout
Set up a testing programme that proves what works before you roll it out
Raise basket size and repeat purchase, not just conversion
Grow into new markets
I help you launch and grow online in new countries, especially across Europe.
Choose which markets to enter first, and how
Adapt your marketing, website and offers for each country
Handle local rules, languages and partners
Launch a new brand or channel from a standing start
Build a team that runs itself
I make sure you have the right people, skills and habits to keep growing after I step back.
Review in-house and agency skills, and close the gaps
Design a lean team and hire the right people
Set up a simple weekly and monthly planning rhythm
Coach your team so the work keeps going
Get ready for AI
Be found in AI search, and put AI to work in your team.
Get found in AI search
More buyers now ask ChatGPT, Gemini or Google’s AI answers instead of searching. I show you whether AI recommends you or your competitors, and how to change that.
See how often you’re mentioned, how you’re described, and who beats you
Fix the content, PR and website signals AI tools rely on
Monthly tracking across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews
Spot new questions buyers ask, before competitors do
Put AI to work in your marketing team
I help your team use AI safely and well, so you get more done without adding headcount.
Find the tasks AI can speed up today
Choose and set up the right tools
Train the team and agree simple rules for safe use
Measure the time and money saved
A trusted network when you need more hands
Need delivery as well as leadership? I work with a small network of specialist partners across paid media, SEO, social media, CRM, conversion, analytics, measurement and web. I lead the work, and you get one point of contact. I take no commission from partners, so my advice stays independent.
Paid media
SEO
Social media
CRM
Conversion
Analytics
Measurement
Web and content
Start with a free 30‑minute call
We’ll talk about where you are and whether I can help. No pitch, no obligation.