FRACTIONAL CMO & GROWTH PARTNER · LONDON

Senior marketing leadership, without the full-time hire.

I help growing businesses spend less on marketing that doesn’t work, and more on marketing that does.

For ambitious businesses, from founder‑led to PE- and VC-backed.

Charlie Dodd, founder of Black Snapper

4x

digital revenue growth at a global travel brand

Up to

£70m

marketing budgets a year

12

countries, from the UK and Europe to APAC

9

sectors, from travel and finance to B2B and government

A trusted network when you need more hands

Need delivery as well as leadership? I work with a small network of specialist partners across paid media, SEO, social media, CRM, conversion, analytics, measurement and web. I lead the work, and you get one point of contact. I take no commission from partners, so my advice stays independent.

Paid media

SEO

Social media

CRM

Conversion

Analytics

Measurement

Web and content

Sound familiar?

“

Are we getting our money’s worth from our agencies?”

“

Which of our marketing actually makes money?”

“

How do I explain marketing to my CFO and board?”

“

Why are we getting traffic but not sales?”

“

Does ChatGPT recommend us, or our competitors?”

Charlie Dodd, founder of Black Snapper

I’m Charlie.

I help growing businesses get more from their marketing, with 18 years’ experience across agencies, big tech and leading digital for a global travel brand.

More about me

Start with a free 30‑minute call

We’ll talk about where you are and whether I can help. No pitch, no obligation.